Every missed lead is your competitor’s payday.
Plinth answers the call, books the job, collects the payment, and earns the Google reviews that bring in the next lead.
For contractors and trades businesses, Plinth answers every lead — text, phone call, or web chat — in seconds, whether you’re on a job, driving, or asleep.
Set up in minutes. No new software for your crew to learn.
- What's wrong
- Water heater leaking — garage
- Where
- 48 Maple Ave, Nutley
- How soon
- Tonight if possible
- Photos
- 2 attached
Traced to the 9:47 PM call Plinth answered.
lead_capturedinspection_bookedpayment_received- Answers in seconds
- Calls, texts & web chat
- Nights, weekends & holidays
- Read every word — take over or hand back anytime
Built for big-ticket home services
If one job is worth thousands, so is one missed call.
Every channel, answered.
Not a script. Watch Plinth actually answer a lead and book the job — start to finish, on whichever channel they choose.
Meet your customers where they are
Calls
Real recordingIncoming call · 9:47 p.m.
Answered on the second ring
Listen to a Real Call
0:00 / 0:00
A real recording of the AI answering the phone and booking a job on a Plinth line — press play to hear the whole call.
- Answers live, on the second ring — no voicemail
- Understands the problem in plain language
- Asks the right questions and books the visit
Texts
Example conversationWeb chat
Example conversationSummit Plumbing & Heating
Online — replies in seconds
The Assistant runs the conversation.You stay in control.
It’s your customer and your reputation, so you’re always in control. Every conversation is saved, the Assistant hands off the moment it’s unsure, and you can step in — or step back out — whenever you want.
Every word, saved
A full transcript of every text, call, and web chat lives in your dashboard — read any conversation start to finish, anytime.
It hands off when unsure
The instant it hits something it shouldn’t guess at, it flags the thread and texts your cell with a link straight to it — no dropped customers, no bad answers.
Take over in one tap
Jump into any thread and reply yourself — from your business number, with the full history in front of you — then hand it back to the Assistant when you’re done.
How it works
One job, start to finish — and every step writes a record you can take to the bank.
A job, start to finish
A customer reaches out
9 p.m., a pipe’s bursting — they call, text, or message from your website.
lead_capturedPlinth answers in seconds
It replies instantly, gets what’s wrong, where, and how soon — then books the inspection, while you stay on the job.
inspection_bookedYou quote — Plinth collects the payment
Send your price; they pay in a couple of taps — a deposit now, the balance when it’s done, with a polite nudge until it is.
payment_receivedPlinth asks for the review
The moment it’s paid, it asks for the Google review that wins the next job.
review_requestedYou see your best lead sources
Every step recorded — so you know which job Plinth caused, and what it was worth.
revenue_attributed
Your dashboard · example data
Speed to lead: 42s
Attributed revenue
$84,200
12 paid jobs · every one traced to the lead that started it
Reputation: 4.9★ · 9 new Google reviews collected
127
Leads
100%
Answered
31
Booked
24
Quoted
12
Paid
No marketing agency can show you this — they don’t sit in the payment flow.
Example data: a single-crew shop’s first 90 days. Your dashboard shows your shop’s real numbers, live from day one.
What that adds up to
Answer every lead 24/7
Every call, text, and form gets answered in seconds — even when you're under a sink.
Stay on the tools
It qualifies, books, and confirms without you stopping to type.
Know the job before you arrive
What's wrong, where, how soon, and photos of it — captured on the first exchange.
Get paid without chasing
Text a link, take a deposit, and let the polite reminders do the follow-up.
Compound your reputation
The review ask goes out the moment a job is paid — when they're happiest.
See what actually paid off
Every job traced to the lead that started it, so you know what to do more of.
The Plinth system
The whole customer journey, in one system
Not five separate tools — one system that gets you found, books every lead, collects the payment, and wins customers back. Scroll to move through it: this is what your customers and your dashboard actually see.
Get found
Summit Plumbing & Heating
Plumber · Open now
“Fast, professional, and fair — booked online in two minutes.”
When a homeowner searches “water heater replacement near me” — or asks an AI who to call — Plinth works to make you the answer: your Google profile tuned, reviews compounding automatically, and a schema-rich website on your own domain, built to book jobs, not just look good.
Get booked
- Water heater’s leaking — can someone come out?
- Oh no — sorry you’re dealing with that! Tomorrow 10 AM or 2 PM for an estimate?
- 10 works
- Booked for 10 AM ✓ I’ll text you a calendar invite.
Speed wins trade work — the first business to respond usually gets the job. Plinth replies to every lead in seconds, 24/7, on every channel — text, phone call, web chat — answering with intelligence (not a canned script) from your own services, hours, and prices. It checks your real calendar and only offers times you're actually free, books the appointment while your crew stays on the tools, and hands the conversation to you the moment it’s unsure.
Get paid
Your quote
$6,000
Tankless water heater install · Summit Plumbing & Heating
Deposit today, balance when it’s done
Pay by card, Apple Pay, Google Pay, or bank
Secured by Stripe
Chasing checks kills cash flow. Plinth makes paying effortless: a deposit up front, the balance when the work’s done, however your customer wants to pay — card, Apple Pay, Google Pay, or bank. And if a balance sits, Plinth politely reminds them until it’s paid — no awkward calls, no waiting on the money.
Win them back
- Hi Dana — it’s been a couple years since we put in your water heater. Want me to set up a quick check before winter?
- Oh, good timing — yes please
- Great — how’s Thursday at 9 AM?
The quote that went cold. The customer from two winters ago. Plinth follows up politely and automatically, reviving jobs from contacts you already own — incremental work from people you’ve already earned.
Example product views. Scroll to step through the four stages.
Try Plinth: Ask What Your Customers Ask
Go ahead — tap a question a homeowner might really ask. It’s answering as our Summit Plumbing demo here; on your account it answers from your own services, prices, and hours — in seconds, day or night.
Do you handle jobs like mine?
We handle the whole plumbing-and-heating side — water heaters, leaks, drains and sewers, fixtures, plus boilers, furnaces, and no-heat calls. Tell me what's going on and I'll confirm we're your best fit — most jobs we can be out within a day or two.
How much for a new water heater?
For a standard water-heater replacement, you're generally looking at $2,000–$4,000 installed — the spread comes down to tank size and whether you go standard tank or tankless. Once the tech sees your setup you'll get a firm number before any work starts, and the estimate's free. Want me to get someone out to take a look?
I need someone out here ASAP!
Let's move. If it's a burst pipe or bad leak, shut your main water valve — usually in the basement near where the line comes in — to stop the flooding while we head out. We hold same-day emergency slots; I can get a tech there this afternoon. What's the address?
Are you licensed and insured?
Fully licensed master plumbers, plus liability and workers'-comp insurance — the tech carries copies if you'd like to see them. Our work's backed by a workmanship warranty too, so you're covered after the job's done. Want me to find you a time?
It's 11 at night — is anyone even open?
I'm here 24/7 — no voicemail, no waiting till morning. For after-hours emergencies like burst pipes or no heat we've got an on-call tech; otherwise I'll book the first slot tomorrow and text a confirmation tonight. What's going on?
Do you charge just to come look?
No charge — estimates are free, no obligation. For most jobs the tech diagnoses and gives you a firm price on the spot, so you know exactly where you stand before any work starts. Want me to grab you a time?
Do you even cover my area?
Give me your town or ZIP and I'll confirm right away — we cover the metro and most surrounding towns. If you're just outside our range, I'll tell you honestly and point you toward someone reputable. Where are you?
Example responses, shown for the demo. The live assistant answers from your real services, hours, and prices — and books the appointment.
Book a DemoFair questions
Straight answers
How is this different from an answering service?
An answering service takes a message. The Plinth Assistant closes the loop. It answers intelligently in your name, collects the job details — what's wrong, where, how urgent — books the inspection on your calendar, collects the payment when the work's done, asks for the Google review that wins the next job, and proves which jobs it produced — one system doing the whole job, not a person reading from a script.
Will the Plinth Assistant sound robotic to my customers?
No — it answers in your business's name, in plain language, with the intelligence to read what the customer actually needs — none of the scripts or phone-tree menus people hate. Every conversation lives in your dashboard, and you can read or take over any thread at any time.
How will the Plinth Assistant know how to answer questions about my business?
You teach it in a few minutes — and it never makes anything up. In setup you give it your services, hours, service area, and any details you want it to share — you can even import them straight from your existing website. It answers from your facts and books the inspection for anything it shouldn't answer. As real questions come in, it drafts new answers for you to approve, so it gets sharper over time — always with you in control.
Will it quote prices I didn't approve?
No — it never throws out a number you didn't authorize. Its job is to book the inspection and leave the pricing to you. If you choose to share rough ranges, it relays only the ranges you wrote — never a firm quote, never a figure you didn't set.
What happens when it can't answer something?
It hands off instead of guessing. The thread gets flagged, you get a text on your cell with a link straight to the conversation, and you reply from your business number with the full history in front of you. Hand it back to the Plinth Assistant whenever you're done.
What if a customer just wants to talk to a real person?
Then it gets you — no fighting a bot. If a customer asks for a human (or the Assistant senses it's out of its depth), it flags the thread and texts your cell so you can jump in. It's honest that it's an assistant when asked, and it never pretends to be you.
Does the Plinth Assistant answer phone calls too?
Yes — it answers the phone the same way it answers texts and web inquiries: instantly, day or night. Every way a customer reaches you — call, text, and web — covered around the clock, always in your business's name.
What if it tries to book me when I'm slammed or already on a job?
It books around what's actually on your calendar. Connect your Google or Outlook calendar and it reads your real busy times, so it only offers slots you're truly free for — it never double-books you. Set your working hours and how far out it can schedule, flip on “on a job” to pause new bookings, and every appointment lands on your calendar with a confirmation text to the customer.
Where does the money go when a customer pays?
Straight to your own account — Plinth never holds your money. Payments run through your own connected account, so the funds land with you, not us. You share a small piece only on the jobs Plinth actually caused, and only after the customer pays — everything else is 100% yours.
What about leads that don't book right away?
It follows up so they don't fall through the cracks. Cold leads and quotes that went quiet get a polite, automatic nudge, and past customers get a check-in when it's time — reviving work from people you've already earned, without you lifting a finger.
What if I already use ServiceTitan, Jobber, or Housecall Pro?
Keep using them — Plinth doesn't replace them, and doesn't need to plug into them. Tools like those run your jobs and scheduling once work is sold. Plinth handles the part they treat as an afterthought: winning the customer in the first place — answering the lead, booking it, collecting the payment, and proving the revenue. Different jobs, so they run side by side.
Do my crew or office need to learn new software?
No. Your crew changes nothing about how they work. You get one dashboard for leads, conversations, appointments, and payments — and every message goes out from your business number, not ours.
Is my customers' information safe?
Yes — it's your data, kept secure, and you can delete it anytime. Conversations and customer details are stored securely and used only to run your account — never sold or shared. You own it, and a customer's data can be permanently deleted whenever you need.
How long does setup take?
Minutes. Tell us your business name, service area, and the cell number to reach you on, and Plinth starts answering the same day — nothing to install.
What does it cost?
A flat $199/month, plus a small share of jobs Plinth causes — charged only when the job is paid. If we don't make you money, we don't make real money. Right now you pay nothing up front and pay only for results. See how our pricing works at joinplinth.com/pricing.
Win more jobs from the leads you already get.
Plinth starts answering the day you set it up.
- Live the same day
- No new software for your crew
- You read every conversation